Chendai corner of a shoe shop

 15 years pronto. But for Jinjiang, this 15 years, recorded a solid socio-economic and cultural progress of pace, a private economic development played the strongest voice, filled with the joy of harvest of the heroic and ... ... today, Jinjiang earth stood alive and active , affectionately recalled Jianshiyilai 15 years of history, we find: in the vast space over two centuries, the reform and opening up is the pragmatic, scientific development, and created new development in Jinjiang brilliant achievements of the Jinjiang Hai West vanguard position.

magnificent 15 years of reform in practice, under the jurisdiction of Jinjiang 19 towns and streets of local conditions, make bold innovations, have been formed in different regions corresponding characteristics of industrial clusters, characteristics like economic development become apparent. Chen Dai, Hai into the middle of Jinjiang city planning as the umbrella

proved Zhenjie The growth and development, Jinjiang past and the foundation of future development, energy, hope.为了 displayed on the tide of the West Coast Economic Zone, Jinjiang towns Street advanced concept of accelerated development and successful experience in September began, this newspaper reporter multi-mission, in-depth Jinjiang towns Street, expand the Interview, a reporter along the way, all the way to observe, all the way to think, see the surging towns Street Jinjiang innovation and entrepreneurship boom,UGG shoes, listen to the grassroots cadres and the masses and development of ideas and voices, have realized this land occurred in the material and spiritual civilization tremendous changes, including British Tsui Wah, learned a lot. Starting today, this newspaper will be the time of the interview sequence, has published ,UGG boots cheap, the thinking, to report that the growing towns Street Jinjiang industrial impact, the growing expansion of development effects. Looking forward to this set of reports to bring you new information, new revelation.

--- first paper published today,

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Chendai Town, Wu bridge.

a narrow bridge, carrying heavy traffic. Side of the bridge is the large and small shoe shop, on the other side is the magnificent style of enterprise industrial park. Mercedes-Benz, BMW, the size of trucks, crowded buses, between the shuttle.

cross the bridge, a huge increase billboard next to standing sports shoes, colorful. There was a joke, standing on the streets of Chen Tai, whatever a billboard fell, hit the city shoes.

If you ask the 40 million people living here in one, Some would point to a row of magnificent buildings --- it is put into use last year's shoe market, the annual turnover exceeded 8.0 billion. More people will be proud to tell you --- into the Chen Tai, this is the Chinese shoes.

Chendai have reason to be proud of. Particularly daring Ganpin, industrial and agricultural output value of nearly 20 billion yuan a year. However, in Chen Tai's face, they seem to always frowning. Tai's heart.

Chendai eyes were deep, long beyond the aura of the past and today's glory. Polluted environment, backward planning to seek new business development ... ... It is this sense of all that they have done with this, but thinking about tomorrow and the day after tomorrow.

face to create the world's casual shoes manufacturing base in the grand goal of reelection,

Digital

a yellow notebook to record the Chen Tai pace of development. The owner of this laptop is the D on exercise, Tai Chen, former deputy secretary of the Town party.

1984, the industrial and agricultural output value reached Chendai 1.1027 billion for the first time over 100 million yuan. Time of 1 billion, from a hammer, a pair of scissors, from a small family shoe-making workshop.

1992, the industrial and agricultural output value reached 7.3913 Chendai billion in 1995 reached 37.3433 billion, which is a four-year period of rapid development Chendai. recalls.

1996 年 to 1998, Chendai Town economy has entered a low period, data on the laptop, the town's industrial and agricultural output value of the three years of little change. This stems from the current international market is experiencing a financial crisis, foreign market after several years of

2002, Chen Tai industrial and agricultural output value reached 7.35 billion yuan, up 10.83 billion yuan in 2003 (the first time exceeded billion), up 12.64 billion yuan in 2004. D on parade said:

fairly rapid development of emotion.

If not for sports shoes, the stream may be an obscure village, the small Taiwanese village.

area of 2 square kilometers, 2867 the local population, over 50,000 migrants. 25 Jinjiangchendai town in the village (community) where it is not the largest nor the most populous.

out of the village's name.

from the stream to see the traces of Chendai

1. from looking for the market to sell products to a brand, the original impulse to get rich distillation of step by step

stream Chendai Town Village is not the first villages in the rise of shoe, but it is the fastest growing footwear from behind a village. 80 years from the last century to house the 10 small family workshop started, the stream of shoe-making enterprises had more than 200 peak.

smile.

Dingsi Jiang is Hengqiang United States grams manager, and his mouth several partners, which are now special steps, Jordan, were happy when the big wave Jia Ding, Ding Guoxiong and Dingsi Liang.

these familiar brands, 80 had never been seen in the last century, but with a deep and built the hall or up their own small workshop. That summer, the small wave of 17-year-old and two sworn brothers took out 500 yuan each, in the stream that small river village erected a small shed, known as And support their entrepreneurship, is then but a simple wish: to make money get rich.

shoe seemingly complicated process did not bother the three boys, and soon they were familiar with the shoe production process. Only, shoes to do it sold where is the most critical.

local market saturation, the three boys to look to see to the country, began casting its sales network for the country.

a result, supply and marketing personnel Chendai footprints all over the country, and from the country gathered to Chen Tai. What is consumer demand, what they produce, there is no material to the field, produces a good product sold throughout the country. By a pair of shoes, in the early 90s, a large number of stream as well as generations of Chen Tai people dream of wealth achieved desire.

2. Today, when many people remember the original shoe Chendai industrial development process, he will not help to mention a year: 1992

This year, the stream from the village, township enterprises have to do 97, when the industrial output value of more than 100 million yuan.

This year, a city of Jinjiang County of formally withdraw. Jinjiang city government quickly introduced a series of preferential policies: as long as foreign investment enterprises, whether in bank loans, or the introduction of technology, and all will be concessions.

a result, a large number of export-oriented enterprises came into being, the introduction of foreign advanced production line and production technology, the introduction of foreign capital, and then produce the shoes export abroad.

adequate funding, broad market, it will naturally attract more and more people inside bar. Come back to them only to find their own brand which has been lost in the many competitors, no characteristics.

Chendai to go abroad were also found: the same is a pair of sports shoes, labeled

time, the entire shoe Chendai are thinking the same human problem: how to make their own brand of value-added? Anta first find the answer. In 1999, 1.60 million as the spokesperson invited Kong Linghui, saying From 2000 to 2004 for 4 years, footwear has comprehensive market share in the nation.

a result, the village stream shoe's

1997 years has been focused on the soles of the Dingsi Jiang finally made himself, hoping to win a share of the market in the shoe, and quickly create a

in the international market, Ding Siqiang ones who enjoy taking to the agency's strategy and success. Now, in 46 countries around the world have registered,

in the domestic market, has hired Hengqiang the dawn, Stefanie Sun, Luo stars such as the spokesperson.

Hengqiang of a licensing actions were, and this success is undoubtedly the large number of Chendai sports shoe brand to create a vivid microcosm.

Now, enjoy the including special steps, Jordan, the United States Hengqiang four grams and Mingle.

3. land shortage and not standardized --- enterprises face two

rapid growth of U.S. output value of g, but growth behind it, but it is always several small businesses die.

increase, it means that there are 5 to 6 small and medium enterprises to close down. This year, the United States grams of export production has increased by more than 100 million pairs.

such a cruel market realities, so that the village stream when the shoe 200 from the peak to decline more than 70 now. The space limitations, personnel shortages, and the whole village into the stream more and more deep-seated Chendai town, the

village party secretary for nearly 7 years of Ding Siyong stream for the village that the development prospects of small businesses are also quite worried.

However, the village he was more worried about big companies. The late 90s of last century, because the stream is difficult to achieve the scale of the village's land development requirements of enterprises, Sanko chose to leave, to build a new plant clearance zone. This gives a bitter blow to the village stream. Followed by China beads, gold Days and other large companies because of space constraints, gradually moved out of the stronghold of Chen Tai.

We do not have.

Hengqiang Fortunately for the U.S. a gram. Sanko Chendai special step out, let the two pieces of land to it, while, in the village with the help of Hengqiang 13 enterprises have bought the 50 acres of land, through the integration of the new plant is built basically meet the needs of enterprise development.

However, Ding Siqiang sense of crisis did not end there:

family business background, resulting in Chendai not regulate the management of most enterprises, coupled with the limited production and living environment, is that many companies need talented people to flinch. Not standardized, enterprise is difficult to become bigger and stronger.

4. bottleneck with an innovative break the land, so that enterprises in Jinjiang roots

Now, the creek village committee greatest hope is that the standard factory covered. Remaining 300 acres of the village, the village committee to map out a construction plan living area, and the remaining cover all standard factory, together with the first start of the transformation of old villages.

the town party secretary Chen Tai Chi Hui Liang view, resources, business development of competition problems are not insurmountable. vacate the land, can only rely on the government to guide. Now the government is planning construction of corporate headquarters and the business district and the shoe market, shoe market, is the hope that the headquarters and the market (shoe accessories market, the shoe market) to stay in Chen Tai, The plant gradually moved to other countries. Only in this way, Chen Tai sports shoes industry clusters to achieve greater development.

Jin Jiangbin in line at the Area and the bridge connecting the 1200 acres of land, planning and construction of the proposed Tai Chen's second industrial zone, Chendai town government give it a name --- Footwear Headquarters Business District.

Once completed, there will be 36 Chendai companies will move into the industrial area headquarters. Chen Tai Wang Maoquan town mayor with the words, is

Currently, the vast majority of industrial areas were still under construction, while Long Tak International Group is the only company headquarters has moved its headquarters to business district.

was established in 1993 Lung Tak Group, the town was originally located in the high-Chen Tai Hang, due to land constraints, 3,000 large enterprises, but can only squeeze in two or three acres of the factory building. Now, move into the 30 acres of new effectiveness.

We lost a lot of big orders at home and abroad the opportunity to take over.

and just moved into a new All of the production line.

Li Yongxin Xi He said: this corporate headquarters, Long roots to stay in Jinjiang.

5. public financing brand agency, the broken shell of market resources optimization journey getting better

2007, the 10 July. Anta Sports (2020.HK) in the Hong Kong Stock Exchange.

Anta listing to raise funds, it will come up with 1.1 billion yuan of funds for brand promotion, 5 billion yuan of funds for the terminal building, the industry's competitive chips will be much higher than before.

Hengjiang, Del benefits, special steps, followed by many other scale enterprises, listed also in full swing planning.

Hengqiang grams from the United States since 2003, companies have begun to standardize the various systems and management, preparing for listing. Dingsi Jiang said:

village in the stream, while there are four sports shoe companies want to market. Face similar market, the old fellow brothers will not have conflicts between the competition?

Ding Ding Zhizhong and more in front of the wave, Dingsi Jiang made no secret of his admiration. In fact, the title of the State's 17 free products footwear enterprises in Jinjiang, 13 companies from Hengqiang soles. General Manager of the special steps

D wave appears, a few relatively mature gap between the brand, but the difference was not much. However, the brand's dominant position is beginning to show out. Currently, the production capacity of the Footwear Industry has entered a process of adjustment, some more big brands have gained more market share, the company has the original scale of production can not meet the needs of the market, so they absorb a number of collaborative manufacturers. It is understood that special steps, such as enterprise collaboration vendors Anta from more than 20 to more than 40 months.

promote the enterprise market, its significance for the government not only to individual firms become more powerful.

However,Discount UGG boots, market optimization and integration of resources has never been a fixed pattern. Zuohao enterprises, it is not only listed this way, the shoe Fengyongershang Chendai create brand when there are also several shoe so another way, special agent international brands in China, production and sales, they claim This model is Le Shoe Co., Ltd. Jinjiang is one of the board.

enterprise is impossible. why not simply another way to do?

to Zhejiang inspection, the Gordon was there to help internationally renowned music brand, music than the price of shoes, high shoes, the whole board twice. And he learned that Zhejiang Goldlion shoes on the market, is a shoe sole from Zhejiang production and sales agents.

the moment, Chen Ruidian decided, music board has to go this pattern. So, until this year, Gordon has won the Le Le Teng only need to pay agency fees, the subsequent period agreed in the contract, these brands in the domestic value of sales generated by all the music go all Gordon. Chen Ruidian introduced, such as Italy kangaroos this brand, and now Le Teng-only four or five individuals in the operation,cheap UGG boots, but can produce 4 million per year to 5 million of output value.