Led all the lonely New Year Jiushi Maotai brand

 Food Industry Network HC footsteps of the Lunar New Year is getting closer, the high-end liquor heard news of price increases, especially Maotai When reporters visited the supermarket stores recently learned that the high-end wine only Maotai the highest price increases, while other high-end brands such as Shuijingfang, National Pits 1573 and in the low-end wines, such as JLF, fen World War II and other brands to start marketing, promotion model to eight half price, buy two bottles of the main form by 100.



survey prices the most ruthless Maotai

Shuangjing Carrefour store sales staff said. Guizhou Maotai officially in January this year to raise prices, at the same time, the price that was officially implemented, although some supermarkets have also received price Beijing notice, but 53 degrees Flying Maotai some supermarkets in Beijing is still up to the retail price of 1,400 yuan . Reporter on January 16 superior products in Carrefour stores counter Shuangjing know, 53 degrees Flying Maotai price 1,400 yuan, but now there is no cargo; a stock is flying 53 degrees Maotai gifts, priced at 1780 yuan. For limit orders, the sales staff said: ; stores to impose a two

reporter then call the Maotai Xidan North Avenue stores, specialty stores Maotai Tongzhou District, Beijing Maotai Trade Co., Ltd., 53-degree sale of Flying Maotai are priced at 959 yuan, but the basic is the purchase of one or two bottles per person, and the need to make reservations in advance.

a liquor dealer luk told reporters: Square, the country that the high-end wine cellar 1573, the price is unable to compete with the Maotai. Because the high-end liquor has become a relatively stable consumer groups, they are not particularly care about the price of the bought or will buy.

melee fight other liquor sales

staff said, as middle and low liquor prices affordable, many consumers buy is a three or four bottles. This reporter has learned, fen, Niulanshan Erguotou, Red Star Erguotou, JLF and other brands have joined the eight-half of the amount promotions. In addition, like Wu Liang Ye, National Pits 1573, Shuijingfang other high-end wines are doing promotional activities, such as 52 degrees Wuliangye (with panda logo) of the original price of 826 yuan, 788 yuan at current prices; Shuijingfang and national level degrees wine cellar 1573 Buy two bottles of promotional activities by 100, or send two liang small bottles of wine, or single bottles by 50 and so on.

industry sources, the national liquor market has entered a wine competition, the implementation of a limited liquor brands, price measures, so that some out of reach of ordinary consumers, more consumers will Turn middle and low liquor market. Increased competition in the liquor industry on the occasion, stable market share of middle and low wineries should be most concerned about. Taking into account the affordability of consumers, the company's operating performance and business risk, even price increases, price increases is very limited space.

difficult to promote the limit order status

that the limit can only be sent to the dealer, store this layer, in fact, consumption of the terminal is determined by supply and demand, Business, said: difficult to control multiple channels


media pointed out that are out of stock; department stores, smoke hotels, restaurants and other channels do not perform.