Li Ning, the U.S. launch e-commerce accused of

 It is understood that the laying on Li Ning, e-commerce channels in the United States, the earliest Zhang Zhiyong, a source is, Li Ning in the United States will be the most aggressive marketing campaign to date.

and sales, However, there are different views on the industry, such as market research firm Wolf Group Asia, Li Ning, founder of the interview when he questioned the timing of expansion that is now taking this move (electricity provider) too early.

early as 2007, Li Ning, the company began to test the water e-commerce. It is reported that Li Ning is the first in order to combat counterfeit products before entering the field of electronic commerce. In early 2008, Li Ning, done before the formal entry into the e-commerce, a survey showed: Li Ning products on Taobao shop has reached more than 700, while Li Ning products in 2007, Taobao has reached 50 million sale of water.

Subsequently, Li Ning, e-commerce start-up with a large network of agents, has begun the incorporation of sporadic Taobao shop, and was officially launched in June the same year the official line Mall

the first trial in the U.S. e-commerce

Ning foreign strategic accused of Adidas, jumped into second place after a domestic sports brand Li Ning, a brother's way out of the focus of the industry overseas.

】 【HC apparel network plans a local consulting firm with U.S. $ 10,000,000 joint venture to develop e-commerce, to the development of Li Ning brand in the U.S. market. Southern Reporter yesterday from the Li Ning have confirmed this news.

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according to Li Ning's plans, not just an electronic business card, but also a cultural brand --- hope that through cooperation with local companies, so that Li Ning's products more close to American consumers and American culture.

It is understood that only a self-Li Ning in the U.S. store, the first try to push e-commerce, has been speculated that it was for the expansion of cost savings. Li Ning aspects of this argument, but did not do too much description, saying only that the store building will be carried out simultaneously. Previously, Li Ning, Zhang Zhiyong, CEO said that as labor costs, and shop rental prices, Li Ning Company will adjust the retail stores to improve store sales efficiency.

but Nike, Adidas, two major international sporting goods giant is making determined efforts of the Chinese three-, four-lane eyeing the market. These regions have been made based on the brand Li Ning, represented by the On the one hand defensive attack, attack overseas on the one hand, e-commerce is indeed more money down the practice of peace of mind.

in all domestic sports brands, Li Ning, the company has been expanding aggressively overseas, a challenger from China. For example, Li Ning has set up a headquarters in the United States, opened a retail store in Poland, the acquisition of Italian brand lotto and so on.

the fact that in China, Li Ning, the company has its own e-commerce network. The reason why the United States needs partners, Li Ning explained that because the United States respect the relevant laws and regulations, payment system and domestic different. And said that the Chicago-based Acquity business areas cover the entire U.S. market, the Internet, cell phones and other e-commerce platform for the more experienced.

news that the completion of this platform to build the future in the U.S. market, Li Ning's revenue program will reach 5,000 million dollars.