Simba floor walking on two legs annoyed Wu Jun

 Accustomed to the , used to do OEM business model that simple. market risk arising.
Wu Jun, chairman of Pakistan the floor, is currently rehearsing how to Start counting the export, Simba flooring for export for over 10 years. years, he benefited from the floor, much to the export business, which laid him open up the domestic market, a relatively good foundation.
, however, open up the domestic market has been very handy compared to the export business, a lot harder! < br> Wu Jun also deeply aware of this, he said: sales, service and other issues that brands matter, we just do Haojiu Xing OEM. in the country is very different, not only to manage the production, grasp the quality, post-sales, marketing, channel had themselves , takes a lot of energy to do these things. In addition, the original is the quantitative production of orders, there is no inventory problem, now it is the first production and then selling, a certain pressure on the stock. Jun caused some trouble, but they are not the domestic market as Wu Jun He temporarily as a means to avoid risks. always some difficulties early, but I am very optimistic, confident enough. are based on European and U.S. standards. Therefore, the reference to Wu Jun cite an example, you can understand why he was proud of. exports, can be reached 0.03mg. not stable development, it will die. agitation, clearly see this, but he firmly believes that only make the brand to live. learning, I realized that, to walking on two legs to do the brand, as long as the brand to do it the days will be better. . Then, he revealed to reporters the floor of the 2009 Simba some The goal, although not complete, but the performance of 80 million, is enough to make Wu Jun satisfaction.
In addition, Wu Jun in Beijing and Shanghai this year, the establishment of two branches. and channels, the stores, flagship stores also have 60 combined.
Although Wu Jun has small channels have achievements, but for the presence of large building materials supermarket floor Simba this strategy, or rather was a bit hard to understand. used in the home store Chinese consumers to buy building materials for the building materials supermarkets are not always very cold. Wu Jun of this move, obviously, is a low-risk business strategy. supermarket ready-made channels, stationed in the supermarket, you can end a good show by the brand. from the operation of speaking, such an attempt can also be accumulated in the funds we operate, the channel construction and other aspects of the experience. bound to meet a lot of trouble and problems. but, some expected, some in the unexpected.
Wu Jun frankly, expand the domestic market, a lot of things have to start again. First of all, from the inside to To update the management model, the original for export, the client needs under a single type of flooring that we produce are relatively simple under normal circumstances, it is different, the needs of domestic consumers and foreign consumers have significantly different needs.
floor, three solid wood flooring, wood flooring and other types. With the rich variety of products, some problems will be prominent, the types of more errors occurred while workers to operate the more, unlike the original so simple as a single species . This urgently requires us to update the existing management, increase the management and training of workers in order to avoid more problems. Wu Jun is not that what the killer question, marketing and channel development is the problem he now has a headache.
While exports to Wu Jun has accumulated a wealth of experience, but for complicated domestic market, where to at the start, how to Simba the floor of this brand a hit, really irritated him. at this time Wu Jun has to admit that people are currently engaged in the most difficult problems.
, the next to go will be able to get better. we are also a number of the network of professional managers in the industry, through the use of their experience and resources to develop the domestic market. This year, we build the channel's goal is to make the floor of the exclusive Simba stores to 100 in 2012 to reach 200.